May 28, 2005

So That's Why Hummers Sell

Here’s a good interview with Thomas de Zengotita, author of MEDIATED: How the Media Shapes Your World and the Way You Live in It. It takes a look at our culture and how constant bombardment from the media affects our choices. Case in point: all those SUVs out there despite the fact that we are facing environmental dire straits. Why the growth in the market? People can’t resist the sexy advertising portraying 4WDs off-roading in the romantic wilderness.


The book is a compilation of essays the author did for Harper’s over the years.

When asked about the impact of blogs, he says, “. . . with a blog you get to be both the performer and the audience to a more or less unending show about yourself.

Hmmm. Sounds like me and this blog.